Woman's Monthly magazines are seen to be more aspirational than weekly woman magazines.In consumer marketing, an aspirational brand or product means a large segment of its exposure audience wishes to own it, but for economic reasons cannot. An aspirational product implies certain positive characteristics to the user, but the supply appears limited due to limited production quantities.
The Rise Of Consumerism
As wartime austerity gave way to a new era of economic prosperity, womanises magazines were seen to enter a new phase. For example,James Curran suggests tat, having gone through a 'male-do and mend' phase in the 1940s, middle-market woman magazines became part of the 'shop and spend' euphoria of the 1950s and 1960s. there more commercially orientated magazines that focused heavily on selling itself and products.
1960s Sexual Revolution
The 1960s were seen by many to herald a new era of female liberation. One of the most significant factors in this regard was the introduction of contraceptive pill in the early part of the decade. Legislation changes such as the revision to the married woman property act that was made in 1964 also enabled woman to gain a greater degree of financial independence than had previously been possible.
1960s Cultural Revolution
The Rise Of Consumerism
As wartime austerity gave way to a new era of economic prosperity, womanises magazines were seen to enter a new phase. For example,James Curran suggests tat, having gone through a 'male-do and mend' phase in the 1940s, middle-market woman magazines became part of the 'shop and spend' euphoria of the 1950s and 1960s. there more commercially orientated magazines that focused heavily on selling itself and products.
1960s Sexual Revolution
The 1960s were seen by many to herald a new era of female liberation. One of the most significant factors in this regard was the introduction of contraceptive pill in the early part of the decade. Legislation changes such as the revision to the married woman property act that was made in 1964 also enabled woman to gain a greater degree of financial independence than had previously been possible.
1960s Cultural Revolution
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