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goodwins theory

Vance Joy - Riptide The song fits into the genres of indie folk and indie pop, which explains why the music video draws its influences from indie sub-culture, evident in the fashions and locations featured in the video. Indie sub-culture is heavily influenced by iconography which revolves around the natural world and vintage culture, and a lot of music videos that fit into the indie genre focus themselves around natural spaces and areas. The indie fashions which are featured in the music video are also reinforced in motive by the overall look of the video, which has a somewhat vintage feel. This is due to the effects used on the video which make it appear also aged due to warmer colour balance used on the clips. Video also relates to the idea of the male gaze, which was proposed by Laura Mulvey. The male gaze is a concept of second-wave feminism in which the camera (and subsequently, the viewer) are put into the perspective of a heterosexual man, thus allowing fo...

Is Riptide Postmodern

Polysemic readings - metaphorical readings, the splitting ice cream could be symbolic of a broken relationship. Therefore the cheery mise en scene presents a creepy and troubling binary opposition Horror film conventions - stereotypically attractive 'horror film victim' breaks free from being tied to a tree. Connotative of kidnapping and a violent threat. Contrapuntal imagery compared to the chirpy pop song Extremely postmodern video - use of distressing horror imagery deliberately positioning the audience in a confusing and distressing situation. Extremely strong link between lyrical content and on screen visuals - an explicit description, perhaps a binary opposition between a conventional and subversive music video On the word 'riptide' a L/S high angle establishing shot of the sea, connoting danger and death A montage of C/Us of everyday items establishes to the audience themes of travel and solidify the overarching theme of escapism Mixture...

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