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Challenge Task

Compare and contrast the Tide advert with one of the following adverts.
  • Discuss the different functions of advertising in 1940s compared to 1950s.
  • Relate it to your understanding of the social and economic context at the time. [The points from Miss Represented will help]
in the 1940s  woman were portrayed in the media as objects that were desired to clean the house and take care of the children. Men were either working and providing for the family financially or at war. The tide advertisement was used to pursue woman and ensure they bought the correct cleaning product that would have the best results. Woman were seen only to have skills in the household and were not seen to be capable of working in a male domineince society. The tide advert resembles the woman desire to clean and take care of her family. 

1940s media was used as propaganda. Both adverts encourage woman to work in the public sphere. The slogan is a condescending way to woman and trivialising housework. Implying house work you would not need skills. Work were then encourage to work and b apart of the community. Functions of the 1950s implies woman should leave the home and work, embracing their skills. Domestic products were aimed at woman to be a better house wife.

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