- When its first mastoid beats started booming their way out of east London council estates in the early noughties, it sounded like alien music. The lyrics were in a language that most of us didn’t understand.
- It’s about community. Before a small-ish crew of Londoners struggling on the fringes of society decided to get together and talk about what their life was like, a huge section of London (and British) life was just glossed over by the mainstream. Now, a previously mute generation of Londoners has a voice.
- During the early 2000s, something distinctly British was born—grime. The UK’s homegrown response to Hip Hop. A darker, unrelenting sound with a 140bpm backbone. It always packed a punch. And though the two music scenes shared some similarities, grime was born from reggae, dance-hall and garage.
- Grime is not garage Grime is not jungle Grime is not hip-hop and Grime is not ragga. Grime is a mix between all of these with strong, hard hitting lyrics. It's the inner city music scene of London. And is also a lot to do with representing the place you live or have grown up in.
Polysemic readings - metaphorical readings, the splitting ice cream could be symbolic of a broken relationship. Therefore the cheery mise en scene presents a creepy and troubling binary opposition Horror film conventions - stereotypically attractive 'horror film victim' breaks free from being tied to a tree. Connotative of kidnapping and a violent threat. Contrapuntal imagery compared to the chirpy pop song Extremely postmodern video - use of distressing horror imagery deliberately positioning the audience in a confusing and distressing situation. Extremely strong link between lyrical content and on screen visuals - an explicit description, perhaps a binary opposition between a conventional and subversive music video On the word 'riptide' a L/S high angle establishing shot of the sea, connoting danger and death A montage of C/Us of everyday items establishes to the audience themes of travel and solidify the overarching theme of escapism Mixture...
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