- When its first mastoid beats started booming their way out of east London council estates in the early noughties, it sounded like alien music. The lyrics were in a language that most of us didn’t understand.
- It’s about community. Before a small-ish crew of Londoners struggling on the fringes of society decided to get together and talk about what their life was like, a huge section of London (and British) life was just glossed over by the mainstream. Now, a previously mute generation of Londoners has a voice.
- During the early 2000s, something distinctly British was born—grime. The UK’s homegrown response to Hip Hop. A darker, unrelenting sound with a 140bpm backbone. It always packed a punch. And though the two music scenes shared some similarities, grime was born from reggae, dance-hall and garage.
- Grime is not garage Grime is not jungle Grime is not hip-hop and Grime is not ragga. Grime is a mix between all of these with strong, hard hitting lyrics. It's the inner city music scene of London. And is also a lot to do with representing the place you live or have grown up in.
Vance Joy - Riptide The song fits into the genres of indie folk and indie pop, which explains why the music video draws its influences from indie sub-culture, evident in the fashions and locations featured in the video. Indie sub-culture is heavily influenced by iconography which revolves around the natural world and vintage culture, and a lot of music videos that fit into the indie genre focus themselves around natural spaces and areas. The indie fashions which are featured in the music video are also reinforced in motive by the overall look of the video, which has a somewhat vintage feel. This is due to the effects used on the video which make it appear also aged due to warmer colour balance used on the clips. Video also relates to the idea of the male gaze, which was proposed by Laura Mulvey. The male gaze is a concept of second-wave feminism in which the camera (and subsequently, the viewer) are put into the perspective of a heterosexual man, thus allowing fo...
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