Riptide/ Steve Neale Theory

• Social Realism - Is a film genre that focuses on enlightening the audience on what representations  and problems that exist  in today's society . Themes such as money, drug and class religion and politics.
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• Conventions of Social Realism are location , non professional actors, social class and age of actors .
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• Key Figures- The actors and the loaction
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• What is the potential appeal of social realist genre for audiences? 
• Because it revolves around the working class and the struggles they have to face. Also the use of unknown actors makes the movie feel realistic

To what extent can Currran and Seaton as well as Hesmondalgh's theory to be applied to I, Daniel Blake?

The media is controlled by a small number of companies primarily driven by the logic of profit and power. 

Media concentration generally limits or inhibits variety, creativity and quality. 

More socially diverse patterns of ownership help to create the conditions for more varied and adventurous media productions.

Cultural industry companies try to minimise risk and maximise audiences through vertical and horizontal integration, and by formatting their cultural products (e.g. through the use of stars, genres, and serials, as well as reboots, spin-offs, franchises, etc.). 

The largest companies or conglomerates now operate across a number of different cultural industries. 

The radical potential of the internet has been contained to some extent by its partial incorporation into a large, profit-orientated set of cultural industries.

This is evident due to how the movie was made for example if the movie has a high production budget which I,Daniel Blake does not establish but you can tell they use normal looking houses and went to local locations to film the movie. Curran and Seaton 's other idea that the media generally limits or inhibits variety creativity and quality does not support I Daniel Blake because its a drama based movie which raises issues such as poverty , inequality of the class systems etc which is something different and creative because not only does it inform the audience about the issue of benefits and housing it educates people about the British Laws which not many  movies do.

Hesmondalgh's idea that cultural industry companies try to minimise risk and maximise audiences through vertical and horizontal integration , and by formatting their cultural products ( through the use stars, genres and serials) . This idea does not support I Daniel Blake because I Daniel Blake is an independant film directed by Ken Loach who directed many successful films in the past . Also I Daniel Blake does not use well known actors to portray their characters which may inform us that the director was taking a risk casting not well known actors.