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Industry – Apply theoretical approaches

Historical Task: Find examples from your historical magazine (Woman’s Realm) that support (or challenge) the view that variety, creativity and quality are limited.

  • " Treasury of Homemaking"- This implies that the magazine is based on housewives ensuring they live up too their roles and create a happy and clean environment at home. A housewives duty was to clean, cook and take care of the children. Homemaking for woman ensured that they were part of the domestic sphere.
  • " The language of Flowers"- This indicated that woman were seen to be highly interested in romance and strived to have a love filled relationship with their husbands. The pill was introduced in the 1950s which trigged more sexual relationships and more affection from their husbands. There is a lack of creativity due to the fact that they thought if a women's husband showed affection or bought flowers their wives would be content and happy.

  • Even though it is a magazine based for woman there is a children's realm in the contents page of the magazine. This was due to the fact that woman were portrayed to clean,cook and take care of their children to keep their husbands happy. Woman were to seen to be maternal and be able to multi task with their children.
  • On the contents page there is an advert about how a womans hands can be slightly damage due to the fact that she does housework and needs to ensure they still remain soft for her husband. This article identifies the fact that woman did most of the housework as her husband worked and provided financially, it was due to the domestic sphere that they did the housework and created a happy home for their children and husbands. It states that the marriage would only be perfect if the house was perfect. Their are gender roles shown here as woman did housework which is feminine and the husband do house maintenance which is more masculine.
  • Bottled Beauty- This article states that woman strived to look beautiful and flawless for their husbands. Even though woman had roles to cook, clean and take care of infants they still remained to look perfect due to applying make up and keeping their appearances up to date.

  • Contemporary Task: Find examples from your contemporary non-mainstream magazine that support (or challenge) the view that its ownership allows for more varied and adventurous content.

  • Huck celebrates independence: people and movements that paddle against the flow. Inspired by radical youth culture, Huck roams the globe seeking out artists, activists and creative renegades who are breaking down the old world to build something new.
  • Out on the countercultural frontlines, our reporters break stories before anyone else, offering a global map of youth-fuelled social change – from emerging subcultures that challenge conventions to investigative journalism that defies dominant narratives.


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