Taylee Media

Media Applying media language: McDonalds advert: Estate   In the first shot of the advert the technique used to show the location and setting was an extreme long shot, as you see the estate block and the entire background which shows that the location is a city due too all the large buildings. The second shot which is a long shot of a group of youths. You can see it is a long shot as you can see what attire they are wearing and that is connected to the younger generation. Then there is a middle shot of a elderly man in the same location of the youths. His expressions are seen to be him showing interest in the youths way of listening too music.  There is an extreme close up of the cellular devices in which music is playing off. The extreme close up is indicating to the audience that it shows importance and is relevant to the story line. There is a shot of a vinyl player which is an extreme close up , this shows that its retro and that the two characters are from two different ge

McDonald's Commercial In this advert it starts off with a birds eye view shot of a family in a car. This is connected to the atmosphere of McDonald's as it is a family friendly fast food restaurant and appeals too most families that want a fast meal. All ages are welcomed including young children. There are close up shots that show the facial expressions of the children and adults present in the ad. Their facial expressions are happy and excited. This shows the audience that people enjoy McDonald's especially children. The close up shot of the employee at McDonald's shows that he is happy, this may link to the friendly environment at McDonald's and that he enjoys his job there. The song that plays throughout the advert is sung by children and they repeat the words 'such a happy place' which indicates too the audience that they feel happy when they are at McDonalds. This media technique was used to draw more customers with children and this led McDonal

Media ·        Soft focus: deliberate slight blurring or lack of definition in a photograph or film ·        Shallow focus: photographic and cinematographic technique incorporating a small depth of field. In shallow focus one plane of the image is in focus while the rest is out of focus. Shallow focus is typically used to emphasize one part of the image over another ·        Deep focus: Deep focus is a style or technique of cinematography and staging with great depth of field, using relatively wide-angle lenses and small lens apertures to render in sharp focus near and distant planes simultaneously. A deep-focus shot includes foreground, middle-ground, and extreme-background objects, all in focus. ·        Pull Focus: a creative camera technique in which you change focus during a shot. Usually this means adjusting the focus from one subject to another. The shot below begins focused on the plant in the foreground, then adjusts focus until the girl is sharp. ·        Pan : I