Candidate A · WWW: - related to theories such as Levi Strauss. - good use of examples (e.g. from Russia with love) - excellent use of connotations (e.g. wearing black connotes power) · EBI: - more consistent use of theories - mention facial expression - mention more binary oppositions · Band 5 - 9 marks Candidate B · WWW: - theories used such as Levi Strauss - stated detailed examples e.g. gun is pointing towards the title - understanding connotations · EBI: - mention extra theories - more detailed information - meanings are direct · Band 3 - 6 marks Candidate C · WWW: - plenty of examples - mention theories ( e.g. Alvardo's, binary oppositions ) - mise-en-scene (e.g. High key lighting) · EBI: - analysis of film poster is rational not sensitive - more reliable use of